Schedule - SMS

Schedule is where you Activate and send your SMS Campaign. Here you can choose the Planned Campaign Start Date and Time.

We recommend you set the Planned Campaign End to be a week after the Campaign starts. This does not mean that the Campaign "ends" in any way after this date. The SMS sent are still on recipients’ phones as normal and Which50 will still capture all statistics associated with your Campaign.

Planned Campaign End is simply an internal setting within Which50, meaning the Campaign will then move further down in the overall Campaign List in your Dashboard to create space for new Campaigns. The Campaign will remain fully accessible at any time in the future within Which50.

Remember to click Save in the top right when you have selected the Planned Campaign Start and End Dates and Times required. Within the Schedule screen you can also select a variety of Activity Triggers to incorporate into your Campaign. To learn more about working with Activity Triggers, click here.

To Activate your Campaign, click on the red Activate Campaign button to the right of the screen.

Always ensure you are satisfied with every aspect of your Campaign before Activation. It is recommended that you test your campaign before activation. You can find out more about testing SMS campaigns here.

When you click Activate Campaign, you will receive one final notification asking if you are sure you wish to Activate the Campaign. If you say yes, your Campaign will be Activated.


You may not have permission to Activate Campaigns in your organisation. Often, Teams have one or two designated Activators, and other members of the Team will request Activation once the Campaign is fully prepared.

If your Team has a designated Activator, we suggest emailing the Activator the URL of your Campaign’s Schedule page in W50, once you are sure the Campaign is ready to issue. All the Activator needs do is click on the link and press the Red Activate Campaign button.

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